Case Study
Dive into our case study featuring Perth Ceramics and witness the transformative power of AI automation.
Discover how we crafted a beautiful website and marketed using AI to enhance customer engagement and streamline operations, driving significant business growth.
Introduction
Perth Ceramics is a locally-owned shop specialising in premium tiles, finishings and acoustic panels for home improvement needs.
Perth Ceramics relied on word-of-mouth referrals to generate leads before approaching Elevate AI. This meant some months were positive, and some months were negative.
Discovering Pain Points
Initially, relying on referrals was the clearest pain point. However, after further analysis of Perth Ceramic's business operations, we found numerous other significant issues.
Perth Ceramics had no lead management. Invoicing was done via Xero, and customers would be added to the contact list at most.
Perth Ceramics were spending $100 a day on non-converting ads; and when leads did come through, confusions would arise on the lead status.
Lastly, Perth Ceramics had an unappealing website with outdated funnels and contact systems.
Solution Proposal
To address the issues faced by Perth Ceramics, we proposed a comprehensive solution to revamp their digital presence and streamline their business processes.
We suggested creating a modern, user-friendly website with optimized funnels and updated contact systems to enhance user experience and attract more leads. To tackle lead management, we integrated a robust CRM system to track and manage leads efficiently, reducing confusion and improving follow-up rates.
Additionally, we optimized their advertising strategy, ensuring that their budget was spent effectively to generate high-quality leads, reducing wastage on non-converting ads. Finally, we incorporated automation tools for lead nurturing and follow-ups, ensuring that every lead was attended to promptly and professionally, thus improving overall conversion rates.
Outcome
As a result of our comprehensive approach, Perth Ceramics experienced a significant transformation in their business operations. The new website not only attracted more visitors but also improved user engagement, leading to a noticeable increase in high-quality leads.
The integrated CRM system streamlined their lead management process, reducing confusion and ensuring timely follow-ups. With the optimized advertising strategy, their ad spend became more efficient, resulting in better conversion rates and reduced costs. Automation tools further enhanced their lead nurturing efforts, ensuring that no potential customer was overlooked.
Overall, Perth Ceramics saw a substantial improvement in their digital presence and business efficiency, leading to increased customer satisfaction and growth.
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FAQ
AI powered sales automation streamlines lead generation, follow-ups, and data entry, freeing up your team to focus on closing deals and building customer relationships. This results in higher efficiency and more consistent growth.
No, Elevate’s AI powered solutions are designed to integrate seamlessly with your sales tools. Our team will guide you through the setup process to ensure a smooth transition and minimal disruption to your operations.
Clients typically see improved lead response times, increased conversion rates, and a significant reduction in time spent on manual tasks. This leads to more closed deals and a higher ROI.
Digital transformation consulting helps businesses update outdated technologies and processes, optimising operations to cut costs and drive growth. It’s essential for staying competitive and efficient in today’s digital world.
Our experts assess your current systems and processes, identify areas for improvement, and recommend technologies to enhance efficiency. We guide you through the entire transformation process to ensure successful implementation.
You can expect streamlined operations, reduced costs, improved productivity, and a modernised business infrastructure that supports sustained growth and competitiveness.
Database reactivation uses AI to turn dormant contacts in your existing database into active leads. This maximises your ROI by unlocking new opportunities without the need for additional ad spend.
Our AI analyses your existing database, identifies inactive contacts, and engages them with personalised outreach campaigns. This process reactivates interest and generates new leads from your existing contacts.
Yes, our solutions are highly customisable to fit the specific needs and workflows of your business, ensuring that the automation process aligns perfectly with your sales strategy.
How long is a piece of string? Without understanding your current situation, it is very difficult to estimate the cost of your solution. We recommend booking a call to discuss your needs in detail.